Every dealer who signs up to become a new AMW Official Dealer during Guitar Summit 2026 will be entered into the competition to win €600 trade credit against your first order.

All the retailer has to do is apply to be a AMW Dealer to be entered for the chance to win. All current AMW dealers who we are already working with us will also be entered into the competition to win.

The competition will run from 11th September 2026 until 11th October 2026.

Apply to become an Authorised Dealer for the chance to win

COMPETITION TERMS

The trade credit is valid for one year from the date the winner is notified and can be applied against future orders with Aurora Music Works. The winner will be notified by email following the prize draw on 12th October 2026. Only qualifying retailers will be accepted as Aurora Music works Official Dealers and entered into the competition; Aurora Music Works reserves the right to verify dealer eligibility before confirming a winner.

Minimum order amounts still apply for first order. Please contact for more information.

Dealer Partnership Benefits

  • Authorised Access to Premium Brands – Offer professionally recognised musical instruments
  • Reliable Distribution Network – Consistent inventory availability and efficient order fulfilment
  • Competitive Dealer Pricing – Structured pricing designed to support sustainable retail margins
  • Product Knowledge & Support – Technical guidance, product training, and sales support
  • Marketing & Promotional Assistance – Brand assets and promotional support to strengthen your retail presence

Dealer Eligibility

Dealer applications are open to established music retailers, operating physical or online storefronts. Applicants should demonstrate a commitment to product expertise, customer service, and brand representation.

*UK Only - We only represent brands with this message for the United Kingdom Market.

*UK / EU Only - We only represent brands with this message for the United Kingdom Market and European Union.