BORN IN 1906

BACK FOR A NEW ERA

Stromberg Guitars is back — continuing of a story that started in Boston in 1906. Known for its handcrafted archtops and favoured by jazz legends like Freddie Green, Stromberg built a reputation for instruments with unmatched tone, clarity, and soul. For decades, it stood as a symbol of craftsmanship and culture.

This relaunch reimagines that legacy for a new era — one that respects tradition but speaks to today’s players. The brand identity blends cinematic storytelling with a deep sense of heritage, aimed at musicians who care not only about sound but about meaning. From the textures we use to the tone of voice we write in, every detail is designed to connect emotionally